CONCLUSIONS SO FAR

Here are our conclusions from Phase 1 of BORTH 2030.  Please read, spread the word and feel free to get involved!

SECTION 2:  Overall conclusion and suggested ideas for further discussion / consideration to improve the village in coming years

 

There are several key points about Future Generations in Borth 2030. These include:

  • A need for long term planning over 5, 10, 15 years for our future generations.
  • A need to be ambitious: include the whole community, young, old, local, tourist alike
  • Our ambitions need to be green and sustainable
  • All ‘opportunities’ and ‘threats’ or risks are not reflections of past, but assessments of what future needs and challenges may be.
  • Many of the suggestions and ambitions highlighted may be difficult and unfair to be led on and delivered solely by volunteers. To achieve maximum success, the ambitions may be better served by a professional (paid) grants and project manager who can allocate the necessary resources, skills, experience and time required, with the support of volunteers to achieve the goals. They would also ensure all revenues and opportunities are met. Such roles could be ‘first priorities’ and report to voluntary groups / councils and then undertake, support and ensure progress on other ambitions.
  • Green space and well-being must be central to all future plans. We need to capitalise on what we already have and ensure all current resources are being maximised. This includes ensuring natural greenspace provides better sustainability and education. We need to improving our resources for mental and physical wellbeing in the community. That way we ensure we meet everyone’s needs, and resources are fully open and accessible.
  • Accessibility is an issue within the village and our changing world. First, regarding peoples’ physical accessibility requirements and space required. Second, in regards to future digital and technological needs of the community – e.g., equitable education on use of digital devices, reliable internet provision, electric transport, and renewable energy. With more homeworking, we are likely to have a younger community and families.
  • We have an opportunity for community branding and marketing for all public, third and private sector groups. For example, we could claim that ‘Borth is a welcoming, equal, green and fun place to live and visit’. This requires a ‘joint vision’ and to plan a strategy for all. Marketing also relates to more promotion of all that is on offer across Borth, perhaps with an App for mobile devices and a directory for non-mobile users.
  • More of a joined-up approach and strategy for all those who have a stake in Borth, especially, public, private, and third sector providers to ensure there are common strategies, to avoid duplication, share resources and expertise and to increase transferable skills for future employment.

These ideas for further community discussion to improve the village in coming years are summarised below.   There are likely to be several or many other suggestions, but these emerged from the foundation discussions.

Proposed key opportunities for further consideration by individuals, families and stakeholders:


 


 

THE OPPORTUNITIES IDENTIFIED

YOUR OPPORTUNITY TO CONTRIBUTE

OPPORTUNITY A


A Communities Engagements Officer / grants advisor role

QUESTIONS?


What Might this Involve?


What Might this look like?


When Where How could this happen?



OPPORTUNITY B


Physical and Mental Health: full or part time Wellbeing Officer to deliver programme of events from community hall and oversee development of more facilities (e.g., gym) – better use of prevention and social prescribing.

QUESTIONS?


What Might this Involve?


What Might this look like?


When Where How could this happen?



THE OPPORTUNITIES IDENTIFIED

YOUR OPPORTUNITY TO CONTRIBUTE

OPPORTUNITY C


Better use of green common land sites – structured and maintained nature walks etc.

QUESTIONS?


What Might this Involve?


What Might this look like?


When Where How could this happen?



QUESTIONS?


What Might this Involve?


What Might this look like?


When Where How could this happen?



OPPORTUNITY D


More support for pop-up seasonal businesses such as water sports, festival markets, fun parks etc

THE OPPORTUNITIES IDENTIFIED

YOUR OPPORTUNITY TO CONTRIBUTE

OPPORTUNITY E


More user-friendly and accessible walkways across the village

QUESTIONS?


What Might this Involve?


What Might this look like?


When Where How could this happen?



OPPORTUNITY F


New and sustainable road and parking plan for village

QUESTIONS?


What Might this Involve?


What Might this look like?


When Where How could this happen?



THE OPPORTUNITIES IDENTIFIED

YOUR OPPORTUNITY TO CONTRIBUTE

OPPORTUNITY G


Communications / marketing and branding for the village – including digital opportunities

QUESTIONS?


What Might this Involve?


What Might this look like?


When Where How could this happen?



QUESTIONS?


What Might this Involve?


What Might this look like?


When Where How could this happen?



OPPORTUNITY H


Green business and tourism programmes

Conclusion

 

 ‘What does a better, happier, safer, sustainable and thriving Borth look like in 2030 and beyond?’

 

The following four ‘scenarios’ are possible outcomes for Borth and our community, based on local evidence, discussions and what is being achieved elsewhere.   There is always a ‘do nothing’ option. The true outcome will depend on how individuals in Borth, and with our current groups, organisations, public agencies, businesses and charities respond to the challenge and vision posed by the Welsh Government in the ‘Future Generations’ Act.

1: A ‘worst case’ scenario of where no one would like to be;

  1. A slightly less negative / more realistic path along which we might already be heading;
  2. An achievable and more positive path, should we make a few realistic changes;
  3. An ambitious scenario from an ideal world.
  4. An ambitious scenario from an ideal world.

Scenario 1


Fear of change - the decline: After a lack of investment for a number of years from local and regional level, the village has fallen into a state of disrepair. A divide between locals and visitors has meant that many have turned their back on the village which has ultimately led to the closure of many businesses. This results in only one small shop and tavern remaining; however, they are now also struggling as the decline means a lack of new inward investment within the village. With many of the younger generation now leaving, the population is now much older and many properties lie vacant. Years of fear of change and lack of ambition have left many frustrated and giving up hope for the long-term sustainability of the village. Many tried to support change, however, reluctance within the structure left many thinking ‘why bother?’

Scenario 2


Same old-same old: Many people have relocated to Borth in recent years due to changes in how we live and work. There is less of a need to be in the cities and more people are looking to live in the countryside or coastal locations. However, a lack of community direction and cohesion means that the majority just call it a place to live, and do not engage with the community. The majority do all their socialising, activities, education and shopping in Aberystwyth and the increased reliance on digitally based activities has also contributed towards the decline of facilities on offer in the village.

Scenario 3


Opportunity seekers: There is change in mentality and the ambition to better the village we live in, with a forward-looking, collaborative and united village (residents, businesses, charities and visitors together) who put Borth first, but are not afraid to work with others. This means many collaborative goals have been delivered for the community. The rebranding of the village as a fun but also relaxing place to live and visit and its new adventure sports facilities such as, surfing school, water sports offer, rock climbing facilities, biking and walking trails have helped reinvent Borth as a fun, active place. This attracts many visitors each year and acts as a key central hobby or pass time for the local communities of all ages, all year round. This boost to the all-year round tourism industry has resulted in additional investment and ventures linking to the adventure sector: in retail, hospitality, new accommodation businesses within the village. These have resulted in many new jobs for locals and money in return being invested back into the community.

Key community volunteers help deliver a number of key events throughout the year which brings together all that live within and visitors.

Scenario 4


One strategy and working collaboratively: The community spirit within the village is higher than ever due to the work of a central Communities, family and well-being hub which delivers and oversees the day- to-day managements of numerous activities to suit the village demography, local and tourists. The hub is located centrally and is open 6 days a week providing support for families, sports clubs, playgrounds for young and elderly to name a few. This is the real heart of the local village and wider community and meets the needs of all. It provides diverse daily activities and an informal café for general engagement and social company. Professionals within the hub have delivered expertise to regularly secure numerous grants to build and extend new hubs / facilities within the central recreational facilities. The staff are empowered to manage the upkeep of the village and continuously look for ideas to improve the village then to recommend to the community council. The Communities, families and well-being Hub leads/managers are overseen, monitored and steered by the community council (with the support of the county councillor, MP and MS when required) who are there to support delivery when possible. They also oversee strategic options and look for continuous improvements. Below the community council, a third sector (charities) strategy group has been set up (carnival, football club, scouts etc) to enable those to work more collaboratively in partnership with the hub towards common goals. Second, the recreational group work is now overseen by the hub, and thirdly there is a joint business group (holidays parks, hospitality, golf clubs etc) who have a similar goals as the prior two groups. All three groups come together bi-annually in a meeting chaired by the Community Council Chair to report back and set further goals for the upcoming 6 months. All businesses contribute small fees towards the upkeep of the hub and its professionals.


ACKNOWLEDGEMENTS


BORTH 2030 would not have got to this stage without the support and efforts of the following people who gave up their time contributing to Phase One of Borth 2030.  Those involved were:


Rhydian DAVIES


Andrea HUGHES


Jill BULLEN HULSE


Amy PUGH


John TAYLOR


Joe WILCOX


Mike WILCOX


Helen WILLIAMS


Mark WILLIAMS


Kim WILLIAMS 


Rory WILSON


The debate is now open.  This is the opportunity for those passionate about the future of Borth and the 'Future Generations' agenda to get involved.


Whilst all involved in Phase 1 have committed to continue with the project anyone who feels they have something to contribute is more than welcome to join in.